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This year’s OMS was a first for me and I was impressed with the caliber of content, speakers, and participation from roughly 700 marketers. 
Rapid adoption of social media and mobile devices has forever changed the way audiences consume, share and react to information. Your buyers are spending increasing amounts of time on social and mobile channels. So what are you doing to reach them there? Today’s marketers need to think beyond email marketing to a well-choreographed online marketing approach that is in sync with the needs of an evolving target audience. Applying a tri-messaging approach to online marketing can help.
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For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight, sales are sluggish, inboxes are overstuffed, and competitive "noise" is at an all time high, how can email marketers deliver better results in 2010?
In any marketing medium, referrals are your best source for business growth and vitality. One person who spreads the good word about you to their friends and family does an agency's worth of your advertising, marketing and public relations. When your "talker" is a solid-gold trusted source, you can see why you need to do everything you can to encourage your readers to talk about you.
A surefire way to attract new email subscribers and retain present ones is to make yourself as valuable as you can to them. You can increase your value by making your email program as user-friendly as possible. How? By improving its usability, meaning how easily prospects learn about, sign up, participate in and remove themselves from your email program.
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