It’s generally agreed that long-tail keywords produce higher quality traffic at a lower cost. While it’s a great theory, by its very nature long-tail keyword traffic is scattered across a vast landscape of countless possibilities. So the question is how do you generate the extensive list of long-tail keywords and phrases needed to build a significant amount of quality traffic?

Welcoming recipients to your mailing list isn't just polite - it's potentially lucrative. And there's no time like the welcome program to gather important demographic and preference information from your visitors. But what information should you capture, when is the right time to ask for it, and what do you do with it once you have it?

What's the one thing you can do this year that will have the biggest impact on both your sales and marketing teams? The answer is simple: stop working in a silo and start integrating your sales and marketing resources. By synchronizing your email marketing data with your customer relationship management system, you'll be improving communication, customer relations and company efficiency.

Unless you've been living under the proverbial rock, you're already aware that businesses throughout the United States are facing some tough economic times. Some businesses won't make it through. Other businesses will take a hit but will be able to keep going. So what's the key to helping your business rally through these trying times? Keeping a calm mindset, and figuring out ways to do more with less.