Some email marketers see the rise of social media and mobile communications as a threat to email's dominance. Not so! Each channel can integrate with your email marketing program to expand its reach and ROI.

One thing that we have learned over the past several years in the online marketing channel is that as our technical space matures we begin to see companies aggressively leveraging the marketing opportunities that these new technologies offer.

Sure, search marketing can help you reach out to potential customers beyond your current opt-in list. It can also serve as an introduction for your brand, and helps build credibility and trust with your target audience.

On February 7, 2010 millions of eyes will be on the creative ads that typically accompany each Super Bowl. However, the real winners around this year’s mega sporting event will be the marketers who effectively engage their audiences online before, during and after the big event -- whether or not they are using TV.