The Daily Blog
Text-Only Follow Up Email: Two Simple Steps
Text-Only Follow Up Email: Two Simple Steps
Text Follow Up Email - Two StepsI have recently learned the benefits and importance of sending a text-only follow up email message. The purpose is to capture the attention of people who received the original HTML email but did not open it. By doing so, you can extend the reach of your email marketing campaign to people who only set their inboxes to read text, those who may be visually impaired, and mobile users.
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Converting Customers Into Email Subscribers
Converting Customers Into Email Subscribers
Convert Customers into Email SubscribersA good question was posted by a reader about how to collect the email addresses of an existing client base in ways that comply with federal laws, and let’s add, ISP best practices. Many businesses have an established client base, but don’t have the email addresses of many of their customers. Today, it’s common for businesses to want to gather client email addresses so they can communicate with customers by email.
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Featured Articles
Integrated Marketing Isn't Scary
Integrated Marketing: It's Not as Scary as it Seems
Integrated Marketing: It's Not as Scary as it SeemsThere are many projects we think we should take on, but don’t because they seem too daunting: cleaning out the garage, losing fifteen pounds or taking an integrated-marketing approach. I’m not talking about the integrated marketing of yore, which meant ensuring that all media told the same story. The new integrated marketing does that and more:

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Sitemaps - Good, Bad, & Crawled
Sitemaps - the good, the bad and the crawled
XML SitemapsSitemaps are essential to creating a successful site from both a usability perspective and (of course) a search engine perspective. Implementing an HTML sitemap is a relatively simple task for any Web site, but the implementation of an XML sitemap (the standard sitemap’s cooler, more important big brother) --

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Analytics According to Captain Kirk
Analytics According to Captain Kirk
Analytics According to Captain KirkIn my seminars, I enjoy teaching analytics because the fun is in finding effective and memorable methods to help people understand the concepts. One of my favorites is an analysis of the Red Shirt Phenomenon in Star Trek. What? You don't know about the Red Shirt Phenomenon?

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Optimizing the Unsubscribe Page
Optimizing the Unsubscribe Page

Optimize the Unsubscribe PageYour Web site's unsubscribe page probably is like most others: a one-shot transactional page where the subscriber goes to opt out. But, subscribers can have several reasons for wanting to opt out, and a one-shot page doesn't recognize those alternatives.


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