| The Lyris HQ Blog |
| |||||
| |||||
SMS mobile marketing is taking off almost as quickly as the electric car – and with good reason. Cell phones are everywhere. It’s difficult to find an individual without a cell phone these days. In fact, it's estimated that there are now four times the number of cell phones than PCs worldwide.
Google generates the majority of its money today from making it easy for companies to acquire new customers - whether through search or other advertising placements. The introduction of "Priority Inbox" in Gmail looks like an attempt to make it harder for marketers to avoid having to acquire a customer over and over again through retention email communications. With Microsoft and Yahoo expected to follow suit with similar functionality in the near future, how are you going to respond?
| Featured Articles |
|
|
|||||
|
|
Marketing Resources
| Home |
| Blog Archive |
| Articles |
| FAQs |
| White Papers |
| Newsletters |
| Glossary |
| Events |
| Contact Us |
Here's the good news: despite the rapidly changing digital marketing landscape, email will remain the hub that connects the disparate channels of social and mobile networks. So says The Relevancy Group's David Daniels, in his whitepaper, "The Reinvention of E-mail Marketing and the Future of Connected Marketing," recently released at the 
I recently was able to spend some time with David Fowler, director of deliverability at Lyris where I had the opportunity to question him on some of the most common questions and misconceptions about email deliverability. After my disastrous foray into managing my own IP reputations, I decided to use an email service provider (ESP) that knew the industry and its considerations inside out. That’s how I came across--
Consider the subject line on the latest version of the Nigerian spam email that reached my inbox recently: "Trust and Confidence." I laughed, of course; why would I have trust and confidence in an unsolicited email from a stranger asking me to wire him thousands of dollars? But legitimate online marketers often forget that just saying "trust me" isn't enough to inspire email subscribers to have enough confidence in your email to open and act on it the way you want.
Lyris provides customers with the tools to run and analyze connected, online marketing campaigns. And while the concept of integrated or connected marketing across multiple channels is nothing new, we strongly advocate its importance, and have worked with customers to provide the tools needed to make this happen. As a connected marketing approach across Web, email, social, mobile, search and SEO channels is best, the same holds --
Lyris HQ Client Login
Flash Player Required Lyris HQ requires the most recent version of the Adobe Flash Player, a free browser plug-in.
|
Learn more about:
Maximize your marketing spend. Lyris HQ brings together email marketing, deliverability tools, content creation, Web analytics, search marketing and mobile marketing. Execute campaigns and review ROI performance from one integrated solution. That's the unbeatable power of Lyris HQ.
Join conversations and make connections at:
