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I have recently learned the benefits and importance of sending a text-only follow up email message. The purpose is to capture the attention of people who received the original HTML email but did not open it. By doing so, you can extend the reach of your email marketing campaign to people who only set their inboxes to read text, those who may be visually impaired, and mobile users.
I admit it. I am an experienced marketer and I was completely skeptical about social media and its supposed place in marketing. Never mind that all of the 
It’s Monday morning. Over the last week I’ve been in touch with six of my friends and family and looking back, I realised I’d used several different ways to contact them: 
Many marketers believe that open rates are a key indicator in gauging the success of an email marketing campaign. The logic is simple – a higher email open rate equals more opens, increased interest, readership, and overall success of the email campaign. While this is true in theory, the raw numbers reported in an open rate may be a bit trickier to understand.
It's almost impossible to ignore the buzz associated with social media in today’s market. There's no doubt that it is emerging as an incredibly valuable channel for any savvy marketer. However, social media does require a bit of a shift in the mindset of the online marketer. Here are the 5 steps I recommend to help you get started on a social strategy.
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