This year’s OMS was a first for me and I was impressed with the caliber of content, speakers, and participation from roughly 700 marketers. Aaron Kahlow and team did a great job to create a collaborative, educational and open environment that was highly productive and enjoyable.

Social sharing is a tactic that allows email recipients to share email content on popular social networks and other social media sites. You've likely seen examples of this in the "forward to a friend" feature in an email or the placement of social network icons (from Twitter or Facebook, for example) in email messages that allow recipients to share email content with their online networks.

Someone referred to me recently as an "email deliverability veteran", and my daughter pointed out the other day that I have just passed half way to 90. I'm not sure how to feel about all of this - but something I do feel very strongly about is communication about blacklists, or the lack thereof.