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More and more companies are moving away from print advertising and moving forward with digital marketing. It’s a smart decision. The internet audience is growing on a daily basis, it’s more cost-effective, and it even provides the opportunity to have conversations with your audience rather than just a one-way transmission of information. So it seems for now that digital is the way to go. But do you know what it takes to make your digital creative most effective?
In part 1 of this 2 part blog post I started the discussion about 
I’m not that into shoes, but the Zappos brand and story are impressive. Tony Hsieh, CEO of Zappos, is starting to resemble a superhero. His customer-centric and social media driven culture has not only taken the company to annual sales in excess of $1 billion -- but his personal and corporate brands are also generating tremendous buzz as a change agent across industries.
In part 1 of this two-part blog post, I defined the first two stages of Web analytics success, basic reporting and dedicating more time to true reporting analysis. But that is just the beginning. How do you get to a higher level of analysis that produces real results and ROI for your online marketing campaigns, as well as a competitive advantage?
Remember a couple of years ago when sonic rocks were all the rage in tradeshow swag? Two pellet-shaped magnets, covered in something that looks like hematite. When thrown in the air they connect (they’re magnets, after all) and make an odd, otherworldly sound. This sound could be heard all over the tradeshow floor; they were the most sought-after pieces of swag at the show.
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