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There's no doubt that the last few years have seen significant change within the online marketing domain. The growing change from the traditional outbound-focused marketer to the new social 
Sending email marketing campaigns with attachments seems like the logical method for providing your subscribers with additional detailed information, given that this is the method we tend to use when sending personal email messages. However, marketers should be cautioned when sending email messages with attachments because you may encounter deliverability issues.
Are you moving from print advertising to digital advertising or just starting out in digital marketing? If so, you are tasked with learning loads of new information. So where do you go to learn about digital marketing strategies? Here are some suggestions.
I’m always asked why we should use a double opt in when people subscribe to receive email communications. Here in Lyris full service we strongly recommend having a double opt in subscription process. The main reason is because it provides email marketers the opportunity to develop an inbox relationship and better process to ask further questions about the customers' needs and interests.
The once powerful U.S. dollar has a bit of a dark cloud over it these days. But for U.S. companies, there’s a silver lining around that dark cloud. Because of the exchange rate, American-made products have increased in popularity. And for email marketers, that leads to opportunity.
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