Marketing News
What happens after the Olympics? Print E-mail
Written by Yvonne Yuen   
Wednesday, 20 August 2008
What happens after the Olympics?The 2008 Summer Olympics has been an incredible event so far: amazing opening ceremony, 8 gold medals for Michael Phelps, and record breaking ratings for NBC just to name a few.   Similar to any tradeshow or marketing event, what do you do after the event?  How do you keep the momentum going after its closing ceremony?  Here are some suggestions to keep that torch burning:
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Spectacular Interviews Can Get an Even Better Salary Print E-mail
Written by Ghia Espino   
Tuesday, 19 August 2008
DeliverabilityPreparing your data for an email send is very similar to the preparation for a job interview. You make sure your suit is pressed, your hair is clean, shoes are polished, and your resume is clear and concise. Just as well, you should make sure your data is subscribed, it is active, it is constantly watched, and that you don’t feed old junk to the ISPs. 
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Email Complaints and PPC Print E-mail
Written by Josh Aberant   
Thursday, 14 August 2008
Email Complaints and PPCMy previous blog post ended with the question, “Why do some PPC campaigns generate more complaints than others?” This is an important question. When marketers know what causes email complaints from their PPC campaign, they know what about the PPC campaign needs to be changed.
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To Pay Or Not To Pay Print E-mail
Written by Andres Galdames   
Wednesday, 13 August 2008
PPC AdvertisingThat is the question a few of my clients have been asking lately. “Why should I pay for search engine traffic when I can just get it for free?” Is the economy REALLY that bad these days that people are questioning the value of paid traffic in the name of trimming marketing budgets? 
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HTML Text Prevents Disappearing Ads Print E-mail
Written by Stefan Pollard   
Tuesday, 12 August 2008
HTML Text Prevents Disappearing AdsA lot has been written on the importance of designing for images off, but the example email below really highlights the missed opportunities that many marketers face when they fail to design properly. This email from audible.com (my favorite audio book store) has both good and bad execution of image use.
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