Marketing News
Use Follow-up Email to Increase Your ROI (Part 1) Print E-mail
Written by Andrew Robinson   
Friday, 23 October 2009
Increase ROI with Follow Up EmailsOne of the simplest ways to increase your email open rate by 5% or more - and double your total click-throughs at the same time - is by using follow-up campaigns. Many marketers think an email campaign is one single email which, once sent, is finished and forgotten in favour of planning the next one. We at Lyris have found that a follow-up email, sent 24 hours after the initial send, improves overall response rates considerably.
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How to Dominate the Long-Tail Part 1: Permutation Print E-mail
Written by Dane Christensen   
Wednesday, 21 October 2009
How To Dominate The Long-TailIn my last post I discussed the fact that despite the general agreement that long-tail keywords produce higher quality clicks at a lower cost per click, most pay-per-click-advertisers tend to spend the majority of their budget on a few obvious, high-volume, competitive keywords. I also speculated that advertisers do this because they either don’t fully appreciate the value of long-tail keywords, or they are intentionally pursuing a branding strategy.
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Bring Home the Revenue: Diagnose Your Conversion Funnel Print E-mail
Written by Dan Miller   
Monday, 19 October 2009
Diagnosing Your Conversion FunnelWe’ve been working through the concept of measuring and optimizing online marketing campaigns using the click path from the initial email message or search ad through to the conversion goal. Each step of the click path is correlated with a metric that could indicate a problem within the step:
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The Pros & Cons of Trade Show Lead Capture Print E-mail
Written by Becky DeRosa   
Thursday, 15 October 2009
Pros & Cons of Trade Show Lead CaptureTrade shows provide several business opportunities, such as allowing you to:
- extend your brand awareness;
- participate in networking with industry peers, customers and prospects;
- make a bigger splash when launching new products;
- capture leads and, in some cases, close sales.
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ISPs know if your subscribers are engaged with your email - do you? Print E-mail
Written by Vip Patel   
Tuesday, 13 October 2009
Engaged Email SubscribersInternet service providers these days are taking a serious look at user engagement. They know whether or not people are engaged with your email, and ultimately the ISPs are starting to use such information to determine if your email should be filtered to the inbox or the junk folder. That’s why, as an email marketer, it’s important for you to know if your subscribers are staying actively engaged with your mailings.
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