Twitter's entry into the media mainstream has been dramatic. Most online marketers I spoke to back in January 2009 weren't too excited about its potential. In fact, I was pretty lukewarm about Twitter myself. Many considered it to be a narcissistic banality broadcast mechanism. 'I'm on the bus'; 'just having a coffee'. Who cares?

A few months ago I implemented Google’s Conversion Optimizer on several of our campaigns. I did so with apprehension after reading about others’ experiences with it. I have a healthy fear of Google’s power over the Web, and hesitated to take myself "out of the loop" when it came to optimizing campaigns. It just seemed a little too much like the fox guarding the hen house. But based on the advice of our Google account representative, whom I trust, I gave it a shot.

Would you like to have a 5% to 10% response rate on email confirmations from inactive users? If your answer is yes, continue reading. Inactive subscribers generally make up the majority of email marketing lists. These are people who either have somewhat lost interest in your mailings, archived or filtered your message, or even forgot about your messages. Fortunately, inactive subscribers can be successfully remarketed to again with the correct email strategy.

With next week's Search Engine Strategies San Jose 2009 Conference & Expo fast approaching, I'd like to pose a challenge to marketers, analysts, and other oft-pressured Web analytics users alike. During the week of the conference, sift through all the speakers, hype, hoopla, articles, bells, whistles, buzz words, and emerging technologies and concentrate on one thing: finding a product or service that will make your life easier!