| Drive Higher ROI by Seizing the Day |
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| Blog | |
| Written by Susan Barber | |
| Friday, 18 September 2009 | |
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These are times when marketers need to develop a strong strategic email presence. And in order to do so, sales and marketing should get together to review and align their goals and objectives. So, let’s take a moment to review the things you need to consider in order to optimize the return on investment of your email marketing campaigns. Things to Think About
Where do you begin? As mentioned above, first you need to define your sales and marketing objectives.
Next, create a strategic planning model to achieve your objectives - be realistic and specific in determining the following:
What are your online marketing goals?
What is the state of the marketplace?
What is the business weakness?
What are your marketing campaign focus areas and strategies?
What is your marketing message?
Last, determine your key performance indicators to measure your success.
Taking the time to think about how you can best engage and build relationships with your target audience will help you improve the ROI of your email campaigns.
So, carpe diem!
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About the Author
Susan Barber is a strategic account manager at Lyris. She consults with clients on integrated marketing campaigns including best practices, guidelines and measures to help them succeed with email marketing.
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With email marketing's remarkably high return on investment, it's no surprise that most companies are looking to email to meet today's marketplace challenges. Are you doing everything you can to keep up with rapidly changing trends that affect how you communicate with your target audience, and turning 
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