Over the past few years, marketers communicating via email have learned a new word that’s become ever more important to their success - Deliverability. While at first glance deliverability - inbox placement of emails - may seem like something that is only addressed in an email application, it actually spans many of the marketing systems that today’s savvy marketers use.

In my Deliverability Blog series, I’ll be discussing the ways that marketers can use the capabilities of all the Lyris HQ online marketing tools to monitor, manage and optimize their email deliverability:

• With email marketing, we’ll discuss the many built-in deliverability functions and how easy they are to use;
• With search engine marketing, we’ll learn how to understand and factor deliverability effects and costs into your pay-per-click (PPC) strategies;
• With Web analytics, we’ll explore the ways that Web analytics data can allow you to predict deliverability across different user segments;
• With content management, we’ll consider all the ways that your Web site and landing page content influences the deliverability of your email marketing campaigns.

As for Lyris HQ's email deliverability tools, we’re going to turn the conversation around and see how these email-focused tools can be used to improve your PPC, analytics and content management decisions.

Welcome to my Lyris HQ Deliverability Blog!  Get ready to see the power that a unified suite of marketing applications can bring to your email marketing success and, indeed, your overall sales and marketing success.

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Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.

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