| Keeping Up With Apple |
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| Blog | |
| Written by Valerie Jones-Harvey | |
| Tuesday, 20 May 2008 | |
 So I’m one of those crazy folks who have an iPhone and I love it! In fact, I’m not sure how I ever survived without it all these years (FYI - it also makes a great flashlight). There is just so much information available at the tip of my finger. I never used to check email on my cell phone but now it’s so easy, I just can’t help it.
Since I also have a BlackBerry for work, I started thinking about the differences in email rendering on the two phones. The iPhone is beautiful, the way the marketer intended the email to be viewed. But the BlackBerry, on the other hand, is a mangled mess - there is so much scrolling just to get past the initial links at the top of the email that I rarely get to the message. So what should a marketer do? Should they ask a user if they will be viewing this message on a wireless device and send them a text message or maybe test their messages for mobile rendering? I think a better question is: how many people are really trying to view your marketing messages on their BlackBerry? The answer will probably depend on the demographic to whom you are targeting your message. While I will check email on my iPhone and view a marketing message, I will only triage the message on my BlackBerry and then view it on my laptop later. Maybe marketers should be excited that AT&T is thinking about offering a $200 iPhone with business email functionality. In order to keep up, mobile competitors like BlackBerry and Treo will obviously have to work on how they render email messages, making this an issue of the past. ### About The AuthorValerie Jones-Harvey is a product manager for both Lyris HQ and ListManager, and she has previously worked in recruiting and sales. Valerie also enjoys playing with her new electronic gadgets and video games in her spare time. Related Resources:
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