The 2008 Summer Olympics has been an incredible event so far: amazing opening ceremony, 8 gold medals for Michael Phelps, and record breaking ratings for NBC just to name a few.   Similar to any tradeshow or marketing event, what do you do after the event?  How do you keep the momentum going after its closing ceremony?  Here are some suggestions to keep that torch burning:

1)  Sponsorships and endorsements. 

Sponsorships do not have to end after the event.  Those Shawn Johnson Coca Cola and Phelps AT&T endorsements will follow well into 2009.  Come to think of it, maybe the Chinese gymnastics team should start endorsing age-defying cream!

2)  Sell your product. 

Through your lead generation process, follow up with your leads, continue the product education and start selling immediately!  For example, the cable providers may consider upselling sports packages to customers based on their viewing habits of the Beijing 2008 Olympic Games.  They could even partner with the right advertisers to promote products to fit their customers' demographic profiles. 

3)  Promote similar events. 

You've identified an interested audience so keep the momentum going with similar events that cater to their needs.  For instance, if I watched gymnastics for two weeks, identify me and find ways to inform me of the upcoming television broadcast of the gymnastics world championships or even local events.
 
Be creative and don't let your leads or momentum get away. 

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