How do you know which content on your site is having the strongest influence on your conversion rate? This is an important question for two main reasons:

2. Cost - It takes time (which equals money) to create and maintain content. And in the case of rich media, there are direct production costs as well.

Web analytics expert and author Avinash Kaushik describes beautifully on his blog how to use the Funnel Report that’s built into LyrisHQ to analyze the influence of site content on conversion. He also notes that ours is the only product to do this out of the box. Nice compliment coming from the product evangelist for Google Analytics!

If you’d like help configuring your Funnel Report and optimizing your conversion rates, talk to your Account Manager about a Professional Services engagement.

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About the Author

Dan Miller is professional services and sales engineering manager at Lyris. He helps companies adopt data driven marketing techniques to improve their ROI.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.

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