 For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight, sales are sluggish, inboxes are overstuffed, and competitive "noise" is at an all time high, how can email marketers deliver better results in 2010?
Spend an invaluable hour with prominent email marketing expert J.D. Peterson, who will reveal the latest trends in email marketing, and show you how to leverage those trends to jump-start revenue for 2010 - and pull ahead of the competition.
In this informational webcast you will learn:
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Why email is still the foundation of an online marketer’s arsenal
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What roles social, mobile and search marketing will play in 2010
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How automation will provide efficiencies that can dramatically extend limited resources
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How "basic analytics" have evolved to keep pace with tough economic times
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Why engagement and relevance are critical to success and how to achieve them
Duration: 1 hour
Moderator: Alli Libb, American Marketing Association
 Presenter:
As vice president, product, J.D. Peterson is responsible for keeping a pulse on the problems online marketers face today and creating solutions to help. In this role, Peterson oversees all aspects of Lyris HQ product management, product marketing, user experience, and design. Prior to joining Lyris, Peterson held leadership positions in product management at Instill Corporation and ViewCentral, Inc. He also held management positions at Microsoft and Hotmail.
As a special bonus, at the end of the Webcast you'll be offered the helpful guide: the ROI Accelerator for Email Marketers - designed to help you improve your online marketing in the coming year.
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About the Author
Linda Cleary manages demand generation marketing programs at Lyris.
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