Email marketing has had many lives. In its infancy people flocked to it based on its newness and novelty. But, plagued by spam and viruses, email marketing has also had its dark days. The good news is, email marketing isn’t dead and it isn’t going anywhere. In fact, it's become the core channel for all marketing activities - marketers and recipients alike are hooked on it and are evolving with it.

While online marketing tools and channels are evolving rapidly, email marketing practices must evolve at the same pace to keep up. It would be great if we could look into a crystal ball to predict the future, but the best we can do is rely on a proven marketing medium - email - and build on it.

So how do you reinvent your email marketing strategy to leverage the latest and greatest? With all the buzz around integrated online marketing, including search engine marketing and social networking, many marketers are scratching their heads wondering how to get started, and how to incorporate the right media with email marketing without compromising results.

On Demand Webcast - View It Now!

Uncover the mysteries around the future of email marketing. Join industry experts, Jeanniey Mullen (CMO, Zinio), Anna Maria Virzi (executive editor, The ClickZ Network), and myself (Cathi O'Sullivan, director of marketing programs, Lyris, Inc.), to find out how email marketing has changed and what you need to know in order to achieve success with your online marketing efforts.

Title: The Future of E-Mail Marketing (on demand webcast now available)
Date: Thursday, March 12, 2009
Time: 1:00pm EDT / 10:00am PDT

For even more practical how-to advice to improve your email-marketing program, check out the book, Email Marketing: An Hour A Day, by Jeanniey Mullen and David Daniels. 

Inside Lyris HQ newsletter subscribers, don't forget to enter for your chance to win one of 5 free copies!  Simply click on one of the "Rate This Newsletter" buttons at the bottom of the February edition that you received via email to automatically enter the random draw.  This giveaway promotion will end at 5:00pm PT on March 10, 2009.  Read the Official Rules.

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About The Author

Cathi O'Sullivan is director of marketing programs for Lyris. Her team is responsible for executing programs that delivery quality leads to the sales team.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.

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