Crafting a Compelling Text Message (ClickZ E-Mail Delivery Column) Print E-mail
Written by Stefan Pollard   
Tuesday, 26 September 2006
HTML rules the email message-design universe, but text is an all-important backup, for those desktop or laptop readers who don't want HTML and for mobile readers whose devices haven’t upgraded to HTML. This article explains how to create a readable and useful text message.

 

With all the attention HTML formatting commands, plain-text e-mail may seem a quaint relic, like your Commodore 64 or a 300-baud dial-up modem.

Quite the contrary. Text e-mail is more important than ever now that HTML is under attack from image-blocking, platforms that don't properly render it, and aggressive spam filtering that targets non-standard formatting or message size.

Click here to read full article on ClickZ

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