In today’s economy, email marketers must do more with less to an extreme that most have never seen in their careers. In companies of all sizes, resources are shrinking and expectations are growing. Smaller teams with fewer dollars are being asked to deliver even greater results - more ROI, more revenue, and more rationale for funding future programs.

The answer: email marketing automation.

On-Demand Webcast - View It Now!

Spend a worthwhile hour with renowned international email marketing expert, Andrew Robinson, who will show you how to better automate email marketing programs for exponential ROI. In this Webinar he will cover:

• Why automation is an email marketer’s best friend


• Three proven types of email automation programs:
  * Welcome Campaigns
  * Dynamic Content
  * Trigger Email Programs


• Real-world case studies that demonstrate the results that automation can bring


• Practical tips and techniques so you can start automating today

Title: Email Marketing Automation: Improve ROI without Lifting a Finger
Duration: 1 hour
Moderator: Alli Libb, American Marketing Association 

Presenter:

Andrew has over 10 years of marketing experience developing and delivering successful email marketing programs. As the director of international professional services for Lyris, a leading integrated marketing technology company, he provides customers with complete managed services for email marketing, Web analytics and search engine marketing. 

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About the Author

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.

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