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One thing that we have learned over the past several years in the online marketing channel is that as our technical space matures we begin to see companies aggressively leveraging the marketing opportunities that these new technologies offer.
Think fast: How much time did you spend on the subject line of your last email marketing campaign? This critical element too often is the last thing you consider before hitting "send." Yet, it's the first thing your recipients see in the inbox.
For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight, sales are sluggish, inboxes are overstuffed, and competitive "noise" is at an all time high, how can email marketers deliver better results in 2010?
When it comes to measuring how engaged your audience is, your email open and clickthrough rates are the best way to gauge their level of interest, right? Not necessarily. If you're only looking at email metrics, you're not getting a true picture of how your marketing efforts are performing. Measuring audience engagement can have an impact on your future campaigns...
A good question was posted by a reader about how to collect the email addresses of an existing client base in ways that comply with federal laws, and let’s add, ISP best practices. Many businesses have an established client base, but don’t have their customers' email addresses.
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