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7 Fixes for Terrible Email Subject Lines |
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Written by Wendy Roth
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Wednesday, 20 January 2010 |
 Think fast: How much time did you spend on the subject line of your last email marketing campaign? This critical element too often is the last thing you consider before hitting "send." Yet, it's the first thing your recipients see in the inbox.
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10 Trends That Will Make or Break Your Email Marketing ROI in 2010 |
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Written by Linda Cleary
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Tuesday, 29 December 2009 |
 For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight, sales are sluggish, inboxes are overstuffed, and competitive "noise" is at an all time high, how can email marketers deliver better results in 2010?
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Measuring Engagement: Go Beyond Email Opens and Clicks |
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Written by Dan Miller
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Monday, 23 November 2009 |
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When it comes to measuring how engaged your audience is, your email open and clickthrough rates are the best way to gauge their level of interest, right? Not necessarily. If you're only looking at email metrics, you're not getting a true picture of how your marketing efforts are performing. Measuring audience engagement can have an impact on your future campaigns...
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Converting Customers Into Email Subscribers |
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Written by Josh Aberant
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Thursday, 12 November 2009 |
 A good question was posted by a reader about how to collect the email addresses of an existing client base in ways that comply with federal laws, and let’s add, ISP best practices. Many businesses have an established client base, but don’t have their customers' email addresses.
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