Email Marketing
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When it comes to measuring how engaged your audience is, your email open and clickthrough rates are the best way to gauge their level of interest, right? Not necessarily. If you're only looking at email metrics, you're not getting a true picture of how your marketing efforts are performing. Measuring audience engagement can have an impact on your future campaigns…and your bottom line. Follow this step-by-step guide to improving the way you measure just how interested your audience really is.
A good question was posted by a reader about how to collect the email addresses of an existing client base in ways that comply with federal laws, and let’s add, ISP best practices. Many businesses have an established client base, but don’t have the email addresses of many of their customers. Today, it’s common for businesses to want to gather client email addresses so they can communicate with customers by email.
For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight, sales are sluggish, inboxes are overstuffed, and competitive "noise" is at an all time high, how can email marketers deliver better results in 2010?
Welcoming recipients to your mailing list isn't just polite - it's potentially lucrative. And there's no time like the welcome program to gather important demographic and preference information from your visitors. But what information should you capture, when is the right time to ask for it, and what do you do with it once you have it?
Email marketers face an ongoing battle to grow their email opt-in lists. With a churn rate of up to 30% for email addresses on most opt-in lists each year, it’s tough just to stay even! And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this economy.Lyris HQ Client Login
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