Email Marketing
What's Your Email List Hurdle Rate? Understanding the Effects of List Churn and Fatigue Print E-mail
Written by Lyris HQ Staff Writer   
Sunday, 07 August 2005
Provides strategies and a formula for calculating how many new subscribers you must attract to maintain list growth and compensate for unsubscribes, bad addresses and inactives on your list.
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Average Email Click-Through Rate Print E-mail
Written by Lyris HQ Staff Writer   
Sunday, 07 August 2005

This article reviews how to calculate and interpret the average click-through rate (CTR) of an email campaign, provides general industry benchmarks, and suggests strategies to improve underperformance.

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The Importance of Optimized Landing Pages Print E-mail
Written by Lyris HQ Staff Writer   
Monday, 04 July 2005

Landing PagesIn email marketing, the email message is only the first step to conversion. This article specifies how to create optimized landing pages that move the customer along in the buying cycle.

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Marketing to Moms? 'Get to the Point' Print E-mail
Monday, 20 June 2005

Women, especially mothers, shop online much differently from men. This article sums up recent research on how to reach them more effectively through email.

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Ugh. Learn From Our Recent Email Mistakes Print E-mail
Written by Lyris HQ Staff Writer   
Sunday, 19 June 2005
emailmistakes.gifEverybody in email marketing makes a mistake sooner or later, even people who know better, like EmailLabs. We unintentionally committed four errors in our recent email mini-campaign to encourage clients and friends of EmailLabs and The Intevation Report to nominate us for ClickZ's annual Marketing Excellence Awards. Yes, we goofed.
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Email Marketing & Internet Marketing Tools - Lyris HQ
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