Welcoming recipients to your mailing list isn't just polite - it's potentially lucrative. And there's no time like the welcome program to gather important demographic and preference information from your visitors. But what information should you capture, when is the right time to ask for it, and what do you do with it once you have it?

Email marketers face an ongoing battle to grow their email opt-in lists. With a churn rate of up to 30% for email addresses on most opt-in lists each year, it’s tough just to stay even! And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this economy.

In today’s economy, email marketers must do more with less to an extreme that most have never seen in their careers. In companies of all sizes, resources are shrinking and expectations are growing. Smaller teams with fewer dollars are being asked to deliver even greater results - more ROI, more revenue, and more rationale for funding future programs.

Greetings, my fellow email marketers, and welcome to another round of "You Bet Your Email Life!" In this episode, contestants answer the perennial question: "What's the best way to grow my email database before the holiday shopping season starts?"