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Avoiding the spam filters is essential to the success of email marketing. But do you know how to do that in today's environment? Do you know the most recent laws and best practices to keep your email marketing legal and ensure it gets delivered to the inbox of your intended recipients?
Spam traps and spam complaints are two of the most glaring indicators that an email marketer may not be legitimate, and they can quickly convince ISPs to evict you from the inbox. Learn how to sidestep these email-deliverability trouble spots and protect your sender reputation.
Early November, that peak time for sending holiday email campaigns, is already around the corner if you're thinking about adding text messaging to your email mix. It takes time to plan your mobile-marketing strategy, time to set up the technology and most importantly, time to build your list. Don't wait till fall, or you might fall short at the cash register.
At a recent conference, I talked to many email marketers who were shockingly unfamiliar with email deliverability testing. I thought email deliverability testing was a given at most companies, since deliverability tools have long been widely available. Nope. Apparently, a lot of you aren't there yet.
In a tough economy most marketers are looking for ways to optimize the success, and accelerate the production time of email marketing. This is a byproduct of needing to do more with less, and maybe even the feeling that one has to justify the paycheck. No one is impervious to the downturn.
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