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The good news is that almost all e-marketers are complying with best practices for giving customers the ability to unsubscribe from their e-mailings, making it easy to find and use the unsubscribe link, and honoring unsubscribes promptly. However, marketers can do much more to learn about their customers from the unsubscribe process, and to offer alternatives to retain them as customers.
Change is good in newsletter design. This article explains how you can keep your standard message templates the same issue after issue yet tweak elements to keep them fresh.
Now that Halloween is in the rearview mirror, the holiday email-marketing season is about to shift into overdrive. This isn't the time to reinvent your entire email marketing program, but a quick fix here and there could help you raise your engagement, deliverability or results a few percentage points without forcing you to tear your whole program apart.
Ten strategies to build reader engagement with email newsletters and other emailed information; why "Join Us" will perform better than "Buy This!"
Every year, the end of the summer heralds a new beginning, a new chapter in the year, because for many, when summer ends, school begins. For those going back to school, the fall is a time to reconnect with friends, re-stoke one’s intellectual fires, and recommit to current and future plans. For marketers, the fall can serve the same purpose.
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