Email Marketing
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Building a high-quality, responsive mailing list is hard work. It takes more than just slapping a few thousand email addresses into your database and then blasting out offers. If that was all you had to do, everybody would have one. Truth is, acquiring addresses is just part of the process. You must also recognize that you have a relationship with the person behind each of your addresses. When you manage that relationship well, that address will become a more valuable part of your list, strengthening it in the process.
In order to survive, any business needs to expand and diversify. In email marketing, increasing the frequency of your mailings can be a tricky proposition, especially if you start peppering your subscriber with more messages on different topics than they opted in for.
You’re a hip email marketer, always up on the latest trends. Your newsletter is multipart-MIME, baby, and your list segmented nine different ways and twice on Tuesday. In short, you’re the bees’ knees of email – or so you thought.
Advice for email marketers - twelve things you should be sure to do in every email campaign you send to make your email messages more user friendly.
So, you think you have ironed out all the kinks in your HTML formatting, now that you've had it tested and validated and checked and rechecked for spam content, bad code and email-client incompatibility? Sorry, it's time to go back to the drawing board again.
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