 Email marketers face an ongoing battle to grow their email opt-in lists. With a churn rate of up to 30% for email addresses on most opt-in lists each year, it’s tough just to stay even! And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this economy.
So how do you grow your opt-in list without breaking the bank or losing your mind?
Spend a valuable hour with me, Andrea Scarnecchia (vice president of marketing, Lyris), and I will share simple methods to help grow your email lists - including ways to leverage the marketing you’re already doing to get better results. In this Webcast I’ll cover the three 'layers' of successful list building efforts:
1) The Foundational Layer that helps protect your existing opt-in list from churn - to better support real growth. 2) The Autopilot Layer that works with minimal marketing effort ongoing once it’s set up. This layer includes social media. 3) The Supplemental Layer that brings in bursts of new acquisitions. You’ll also learn tips, tricks and best practices to get your email list on an upward trajectory - and all of it will be demonstrated through tangible, real-world examples from eCommerce businesses like yours.  Andrea is the vice president of marketing at Lyris where she is responsible for driving marketing initiatives inclusive of online and email marketing. Lyris is a leader in the online marketing space and provides an integrated, online marketing solution for email marketing plus social, mobile, search marketing and Web analytics. Andrea has over 17 years of marketing leadership experience in a diverse range of industries (from B2C to B2B). She has held senior management positions and led marketing efforts at a broad range of companies such as FoodSaver (now Sunbeam), Broderbund (now Mattel), Disney Interactive, Sega, Supercuts and The Clorox Company.
As a special bonus, all Webcast viewers will receive a free copy of the Lyris Bionic List Builder How-to Guide - a perfect complement to the Webcast presentation, and an actionable tool designed to help you grow your email opt-in list for better results right away. ### Related Resources:
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