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How To Grow Your Email Marketing Opt-in List |
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Email Marketing
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Written by Andrea Scarnecchia
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Tuesday, 22 June 2010 |
 Email marketers face an ongoing battle to grow their email opt-in lists. With a churn rate of up to 30% for email addresses on most opt-in lists each year, it’s tough just to stay even! And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this economy.
So how do you grow your email opt-in list without breaking the bank or losing your mind?
Spend a valuable hour with me, Andrea Scarnecchia (vice president of marketing, Lyris), and I will share simple methods to help grow your email lists - including ways to leverage the marketing you’re already doing to get better results. In this Webcast I’ll cover the three 'layers' of successful list building efforts:
1) The Autopilot Layer that works with minimal marketing effort ongoing once it’s set up. This layer includes social media.
2) The Supplemental Layer that brings in additional new acquisitions. This layer includes some new list-building tools available to email marketers such as:
- Social media marketing
- Mobile Marketing
3) The "Churn Minimizing" Layer that helps shore up your foundation to better allow for growth.
You’ll also learn tips, tricks and best practices to get your email list on an upward trajectory - and all of it will be demonstrated through tangible, real-world examples from eCommerce businesses like yours.
Title: Grow Your Email Marketing Opt-in List
Duration: 1 hour
Moderator: Alli Libb, American Marketing Association
 Presenter:
Andrea is the vice president of marketing at Lyris where she is responsible for advising others on the use of metrics to deliver results from email and online marketing campaigns. As a data-driven marketer, she has been using data to advance marketing initiatives for over 20 years. She has held leadership positions at companies from start-up to Fortune 500 including Tilia, Broderbund, Disney, Sega, Supercuts and The Clorox Company.
As a special bonus, all Webcast attendees will receive a free copy of the Lyris Bionic List Builder How-to Guide - a perfect complement to the Webinar presentation, and an actionable tool designed to help you grow your email opt-in list for better results right away.
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Using an affiliate email-marketing program is a good tool in upgrading an online business. This entails sending good quality emails to prospective customers to eventually lead them to try your products and services. An important point to remember is that when sending an email, it should not be just about making a sale, but also about educating the recipients of the benefits of the product or service you provide. One should always keep in mind that if the potential customers believe that everything they read is for their welfare then surely they will take the email sender’s recommendation into consideration.
Email Marketing