| How to Re-Opt-In Your Email List |
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| Email Marketing | |
| Written by Anita M. Taylor | |
| Monday, 17 November 2008 | |
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This article has been moved! But you can still read it at it's new location on Lyris.com. Click here: How to Re-Opt-In Your Email List  Comments (4)
JR< Fishalarm,s
written by Ernie Cochran, January 7, 2009
Thank you 4 terms and the usage of email that I may get.
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Author's Answer to Burning Question
written by Anita M. Taylor, November 19, 2008
Erin, the answer to your question about what we did with the 56 percent who opened the email but didn't explicitly click the "yes, we still want to hear from you" link is that we stopped sending to those subscribers.
The same for those who never opened any of the three resubscribe emails: If they didn't bother to respond, that means either their addresses are no longer active or they clearly aren't interested in our newsletter. So, the answer to your burning question is, we said goodbye to anyone who didn't specifically opt-in, and we moved forward with a leaner, cleaner list. report abuse
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Burning question remains
written by Erin, November 19, 2008
This is the best article I have seen on list cleaning - its specific and contains data. But if 36% of your opens opted back in and 8% opted out, what did you do with the other 56%? What about those who never opened any of the three resubscribe emails?
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