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AMA Webcast: Delivering in a Downturn: How Online Marketing is Ripe for the Times |
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Integrated Marketing
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Written by J.D. Peterson
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Wednesday, 07 January 2009 |
 In these tough times, Marketing must be proactive, agile and ready for change. Marketing professionals need to deploy online programs such as email campaigns FAST, track and measure results IMMEDIATELY, and report ROI YESTERDAY. Sure, you have the same tried and true methods, but has all that juggling of campaign spreadsheets become the bane of your existence?
Are you spending too much time justifying your spending and not enough executing campaigns that generate trackable results?
Integrated Online Marketing is the buzz, but is it hope or hype? Join Anna Carbonara (American Marketing Association) and myself (J.D. Peterson, Lyris) on Thursday, January 15, 2009 for a one-hour Webinar in which we will demystify the hype, discussing: -
Integrated Online Marketing - How quickly your ROI will grow when you stop paying multiple vendors to execute multi-channel campaign strategies -
Test ‘Till it Hurts - How to determine which content and strategies are clear winners -
Making Time To Analyze - How to use your analytics tools to analyze rather than report -
How to draw implications and action items from objective data AMA Webcast: Delivering in a Downturn: How Online Marketing is Ripe for the Times [http://www.lyris.com/lunar/818-ondemand-delivering.aspx] Date: Thursday, January 15, 2009 Time: 12:00 PM Central Standard Time Duration: 1 hour Speakers: J.D Peterson, Lyris Inc. and Anna Carbonara, Moderator, American Marketing Association Download the Presentation (2.6 MB PDF) ### About the Author J.D. Peterson is Lyris' director of product management, driving the vision and execution of the Lyris HQ integrated marketing platform. Connect and collaborate with him on http://twitter.com/lyris and www.linkedin.com/in/jdpeterson. Related Resources:
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