Are you a marketing professional, but have no idea where to begin with mobile marketing? You’re not alone. You know it’s a powerful platform and you want to at least test a program. But you need a little guidance on how to get started with this high-impact medium.

Mobile marketing can build brand awareness, drive traffic to your Web site and generate cost-efficient conversions that drive revenue. Mobile can be a powerful marketing channel because it reaches your target one-to-one, anytime, anywhere. And, best of all, mobile marketing campaigns can be tracked, monitored and analyzed.

Integrate mobile marketing with your other marketing communications including email marketing, social media and search engine marketing campaigns and you can gain market penetration rapidly – and stand out from your competitors at the same time.

On-Demand Webcast - View It Now!

Mobile marketing is on the rise for a reason, so spend a worthwhile hour with me, Brennan Carlson (Lyris HQ mobile marketing product manager), and I will share:

• The basic “how-to’s” of mobile marketing
• A review of key terminology
• Examples of how to get started ASAP
• How to integrate mobile marketing with other marketing channels to optimize the results of your programs

Title: Mobile Marketing How-To: A Starter Guide for the Novice

Duration: 1 hour

Moderator: Alli Libb, American Marketing Association

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About the Author

Brennan Carlson is the Lyris HQ mobile marketing product manager at Lyris. He researches, defines and manages the development of mobile marketing features and functionality that enable successful mobile marketing campaigns for Lyris HQ customers.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.

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