I had the pleasure of meeting Jonathan Boutelle, cofounder and CTO of SlideShare.net, while attending ad:tech San Francisco last month. We started talking about integrated marketing and how I have been using SlideShare on my LinkedIn profile. One thing quickly led to another and we decided to do a brief video interview for LyrisHQ.com.

Brief interview with Jon Boutelle, Cofounder & CTO of SlideShare (1:55)

If you haven’t tried SlideShare – I suggest you do. It’s a free software-as-a-service (SaaS) marketing and sales tool, and I know you have at least one presentation that you want to share with a large community of people who are interested in your point of view, products, services, etc.

Giving a presentation to a large audience can be challenging and typically includes these ten basic steps:

1) Create the content

2) Design and format in PowerPoint (PPT)

3) Review and approve

4) Do a dry run, or two

5) Schedule a meeting, conference call or webinar

6) Work through your nerves

7) Present to your audience

8) Get feedback

9) Feel elated or disappointed, or somewhere in between

10) File and/or share the PPT via print copy, email, memory stick, or post it online

Many of these steps and sunk costs still apply today. However, a mix of SlideShare innovation, social media/networking popularity worldwide, and search now makes much of this process easier to accomplish and will increase your odds of success in terms of reach, engagement and influence. Why is this? Simply put, this integrated marketing approach makes it easier to:

• Scale key messages, ideas, offers and community-building content with existing PPTs via email, social and mobile channels (tri-messaging)


• Improve SEO results to drive awareness, demand creation and commerce via your Web site and key touchpoints

There are a number of great resources on SlideShare.net that will help you optimize and scale your PPTs worldwide, and marketers can also leverage this service to help capture leads and distribute content privately. Take a look at the brief video interview above and give SlideShare a try. Let us know your thoughts too.

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About the Author

Erick Mott is the communications director for Lyris. Connect and collaborate with him on http://twitter.com/lyris and www.linkedin.com/in/erickmott.

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