It’s driving you nuts, isn’t it? You’re struggling to market effectively in a world of seemingly endless channels and digital choices. Your day is not only long, but packed with tasks demanding your attention: advertising, trade shows, meetings, search strategy, email campaigns, Web site development and content creation, to name just a few.

You get the fact that being online is not just about email, it’s about everything, including online browsing, search and social networking. At the same time, scores of vendors are trying to solve all your problems one by one, each with different tools, interfaces, pricing structures, reporting features, customer service contacts, etc. They solve only a fraction of your problems, and, at worst, can exacerbate them. The implications numb you for a moment and then anger sets in. And you haven’t even had your second cup of coffee.

But wait. It’s not as bad as you think: Integrated marketing has arrived. The world is too complex to survive without it. Effective marketing simply can’t be done in silos anymore. Your audience doesn’t use digital media in silos, and you can’t organize your marketing teams into silos. To meet that demand, we’ve launched Lyris HQ. From creation to delivery to measurement, Lyris HQ provides customers a single integrated online suite of marketing solutions, best practices, and industry know-how to dramatically improve campaign effectiveness and ROI.

So that job that appeared Herculean may actually be manageable – and the realization should start to sink in that you really can begin to market quickly, effectively and efficiently.

What’s the value of an integrated platform? There are actually many:

• A single interface with a single log-in
• A single customer-service point of contact
• A single bill at month’s end
• Consolidated reporting
• Innovative pricing
• A platform built for everyday marketers, not IT professionals

What does this ultimately do? In addition to simplifying your marketing solutions, it unifies your marketing department and gives you a 30,000-foot view of your marketing world. While it gives you an integrated view across multiple channels, it’s also about joining email marketing with Web site and deliverability analytics to really know what is going on in a campaign and the online behavior of potential customers. It’s a cockpit view, if you will, of your marketing world that enables you to toggle the switches you need to enhance your campaign success.

But, don’t take my word for it. Put yourself in the driver’s seat and take Lyris HQ for a spin.

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About The Author

Blaine Mathieu is chief marketing officer for Lyris. Blaine is responsible for Lyris' brand and product strategy, including driving marketing initiatives for the company's Lyris HQ™ integrated-marketing suite and its Lyris ListManager™ email-marketing software.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.

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