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Rapid adoption of social media and mobile devices has forever changed the way audiences consume, share and react to information. Your buyers are spending increasing amounts of time on social and mobile channels. So what are you doing to reach them there? Today’s marketers need to think beyond email marketing to a well-choreographed online marketing approach that is in sync with the needs of an evolving target audience. Applying a tri-messaging approach to online marketing can help.
On February 7, 2010 millions of eyes will be on the creative ads that typically accompany each Super Bowl. However, the real winners around this year’s mega sporting event will be the marketers who effectively engage their audiences online before, during and after the big event -- whether or not they are using TV.
Some email marketers see the rise of social media marketing and mobile communications as a threat to the dominance of email marketing. Not so! Each channel can integrate with your email marketing program to expand its reach and ROI.
Moving into 2010, email marketers are being asked to produce more and better results with existing (and sometimes even fewer) resources. So developing low-cost, high-impact marketing programs that can be run efficiently and leveraged over time is essential to email marketing success. Enter social media marketing.
The holiday season is upon us and most online and email marketing practitioners have already made their 2010 plans. With a new year on the horizon, now is a good time to reflect on the successes and key learnings from 2009, and to make some resolutions to keep our future plans on track. Therefore, I’d like to suggest a few New Year’s resolutions for online marketers.
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