Integrated Marketing
Email, Social and Mobile - An Opportunity to Maximize your Message Print E-mail
Written by Erick Mott   
Friday, 20 November 2009
Email, Social & Mobile Maximize Your MessageThe online marketing space has evolved, and social media and mobile channels present the opportunity for more personal engagement to exist between people and brands. Marketers need to think beyond a batch-and-blast email marketing mentality to a well choreographed and integrated approach that is in sync with target audiences. Social media and mobile channels combined with email marketing can help fuel this shift, enhance engagement, grow customer opt-in lists, and maximize audience touch points.
 
For Best Results, Integrate Your Email Marketing & CRM Databases Print E-mail
Written by Lindsay Kloepping   
Monday, 26 October 2009
Integrate Your Email Marketing & CRM DatabasesWhat's the one thing you can do this year that will have the biggest impact on both your sales and marketing teams? The answer is simple: stop working in a silo and start integrating your sales and marketing resources. By synchronizing your email marketing data with your customer relationship management system, you'll be improving communication, customer relations and company efficiency.
 
The Integrated Online Digital Interactive Marketplace. What? Print E-mail
Written by Blaine Mathieu   
Wednesday, 23 September 2009
Integrated Online Digital Interactive MarketplaceYou are reading this newsletter because you are a professional in a certain market space. As a marketing professional you probably care about areas such as email marketing, search marketing, mobile marketing, social media, Web analytics, and Web site optimization among others. We can all agree that these are some of the fastest growing, highest ROI, most measurable and rapidly changing elements of the marketing industry today.
 
Using Mobile for Email Campaigns: A Primer Print E-mail
Written by Linda Cleary   
Thursday, 27 August 2009
Using Mobile for Email CampaignsAre you an email marketing professional, but have no idea where to begin with mobile marketing campaign? You're not alone. Mobile marketing campaigns is one of the most powerful, popular and growing marketing channel, and you want to at least test a program. But you may need a little guidance on how to get started with this high-impact medium.
 
Enhancing Email with Social Media: Q&A with Lyris and You? Print E-mail
Written by Erick Mott   
Tuesday, 25 August 2009
Email and Social Media Q & AEmail and social media integration is a hot topic among today’s marketers and business executives. As companies look towards integrating the two channels they are left with countless questions about where to start and what to do. To that end, more than 3,000 people registered for our recent July 28th webinar, Enhance Your E-mail with Social Media Marketing.
 
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