Some email marketers see the rise of social media marketing and mobile communications as a threat to the dominance of email marketing. Not so! Each channel can integrate with your email marketing program to expand its reach and ROI.

Moving into 2010, email marketers are being asked to produce more and better results with existing (and sometimes even fewer) resources. So developing low-cost, high-impact marketing programs that can be run efficiently and leveraged over time is essential to email marketing success. Enter social media marketing.

The holiday season is upon us and most online and email marketing practitioners have already made their 2010 plans. With a new year on the horizon, now is a good time to reflect on the successes and key learnings from 2009, and to make some resolutions to keep our future plans on track. Therefore, I’d like to suggest a few New Year’s resolutions for online marketers.

In today’s tough economy it’s a given that marketers must find ways to deliver better results from existing resources. That’s tough to do when you’re spending a lot of time managing multiple campaigns across disparate technologies - trying to piece them together to do what you need them to do.