Integrated Marketing
Enhancing Email with Social Media: Q&A with Lyris and You? Print E-mail
Written by Erick Mott   
Tuesday, 25 August 2009
Email and Social Media Q & AEmail and social media integration is a hot topic among today’s marketers and business executives. As companies look towards integrating the two channels they are left with countless questions about where to start and what to do. To that end, more than 3,000 people registered for our recent July 28th webinar, Enhance Your E-mail with Social Media Marketing.
 
Behavioral Economics: Opt out versus Opt in Print E-mail
Written by Laura Villevieille   
Tuesday, 18 August 2009
Behavioral Economics:  Opt out vs. Opt inAt the end of May, congress passed the Credit Card Accountability, Responsibility, and Disclosure Act. The act bans specific practices of the credit card industry and requires more disclosure and transparency. For example, a credit card bill must now display, alongside your minimum payment amount, how long it will take to pay off your current debt if you only make the minimum monthly payment.
 
Four New Marketing Realities to Live By Print E-mail
Written by Blaine Mathieu   
Tuesday, 21 July 2009
Four New Marketing RealitiesWhen it comes to this recession, Microsoft CEO Steve Ballmer says it best: "Maybe we should think of today as normal … as opposed [to] today as the tough times, and yesterday as normal." The pre-2007 economy is gone for years, and some elements might be gone for good.
 
Measure Social-Media Efforts to Grow Revenue, Lists and Leads Print E-mail
Written by Dan Miller   
Tuesday, 23 June 2009
measure_social_media.gifDespite the trendiness of social-media channels such as Facebook and Twitter, a whopping question lingers: Does marketing on these sites drive revenue or other measurable results? Learn how to treat your social-media forays as more traditional marketing campaigns, so you can begin to muscle through the hype and establish a baseline of actual concrete results.
 
Social Media Marketing: CPR for Email Marketers in a Challenging Economy Print E-mail
Written by Erick Mott   
Wednesday, 03 June 2009
Social Media & Email MarketingThis is an exciting time for email marketers. Email marketing is more popular than ever in this down economy for its cost-efficiency, immediate results, and high ROI. At the same time, we're also seeing the rise of social media marketing as a powerful tool. On its own, it can be used to communicate with your target audience much like email marketing. In fact, some even wonder whether social media marketing will make email marketing obsolete.
 
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