Integrated Marketing
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Yes, this is another article related to the uncertain, if not dreadful, state of the economy. However, instead of lamenting on more doom and gloom, let's focus on the positives. That’s right, for marketers, tough economic conditions can be quite positive. As leading Harvard Business School professor, John Quelch, and others have been advocating, now is not the time to cut advertising and marketing budgets.
A question that comes up from time to time is: what exactly is the connection between Lyris HQ's email marketing, search marketing, Web content management and web analytics tools? Although the answer may seem to be daunting, let me try to sum it up with a practical explanation.
In less than two months, we have seen the value of the dollar skyrocket, gas prices and stocks plummet, a worldwide banking meltdown, a spike in unemployment, and the election of a new U.S. president. That's not just change you can believe in, that's change that makes your head spin. 
Your company's last marketing campaign had everything going for it. All the elements were in place, yet too many visitors bailed from the landing page after a few seconds, and the conversion rate was only 1 percent. What went wrong? It's hard to say, but surely it wasn't your fault; you're really good at your job and everyone knows it.
There are many projects we think we should take on, but don’t because they seem too daunting: cleaning out the garage, losing fifteen pounds or taking an integrated-marketing approach. I’m not talking about the integrated marketing of yore, which meant ensuring that all media told the same story. The new integrated marketing does that and more:
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Maximize your marketing spend. Lyris HQ brings together email marketing, deliverability tools, content creation, Web analytics, search marketing and mobile marketing. Execute campaigns and review ROI performance from one integrated solution. That's the unbeatable power of Lyris HQ.
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