Integrated Marketing
How Marketing Automation Works in the Real World Print E-mail
Written by Blaine Mathieu   
Tuesday, 06 May 2008
Marketing Automation in the Real WorldIn my last post we spent some time talking about marketing automation, and the ways that businesses might benefit from investing in an automated solution.  Today, let's follow a piece of data through the marketing automation cycle so that we can see how it works in a real-world situation - and how it might work for your business.
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Realizing the Benefits of Marketing Automation Print E-mail
Written by Blaine Mathieu   
Wednesday, 23 April 2008
Marketing AutomationMarketing automation.  Though it may bring George Jetson-like images to mind, it's really a bit more down to earth than that.
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American Marketing Association Webcast: Using Web Behavior Data to Drive Follow Up Messaging Print E-mail
Written by Stefan Pollard, Dan Miller, & Marla Chupack   
Wednesday, 12 March 2008
Increase Conversions & ROIMeasuring the success of email campaigns involves more than open and click-through rates. By employing a Web analytics tool to analyze the behavior of respondents, marketers gain valuable insight into how effective an email campaign is - or isn't. 
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Presidential Marketing the Barack Obama Way: from Underdog to Leading the Pack Print E-mail
Written by Lyris HQ Staff Writer   
Monday, 03 March 2008
Obama Change PosterBarack Obama is a next generation politician. He is 46 years old; Hillary Clinton is 61; John McCain is 71.  He is literally from another generation.  Figuratively, he represents the new, the fresh, the different. 
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Super Bowl XLII: What Was Your Favorite? Print E-mail
Written by Lyris HQ Staff Writer   
Thursday, 14 February 2008
Super Bowl XLII CommercialsI've had the godaddy.com jingle stuck in my head since the first quarter of the Super Bowl on Sunday and, having just watched the godaddy.com Super Bowl commercial again, I'm sure it will be stuck there longer.  I'll leave it up to you to decide if that is good or bad advertising. Personally, I've found it very annoying.
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