In today’s tough economy it’s a given that marketers must find ways to deliver better results from existing resources. That’s tough to do when you’re spending a lot of time managing multiple campaigns across disparate technologies - trying to piece them together to do what you need them to do.

As a result, many companies rely heavily on a single online marketing channel, such as email or search engine marketing. Or in some cases they use multiple vehicles, but lack cohesion in messaging and goals. The result is a lot of effort for very little return.

But there are some simple ways to integrate your existing, independent online marketing efforts so that they deliver more. To successfully execute an integrated online marketing plan, organizations have to equip themselves with the right tools to create, deliver and monitor content. Then they must track and analyze the results of marketing campaigns so future efforts can be refined. But who has time to do all of that?

On Demand Webcast - View It Now!

This webcast discusses the benefits of simple integration and the emergence of email marketing as the core element of a well-integrated online marketing effort. Using demonstrable examples, we’ll show you how you can boost the performance of your existing efforts in a way that delivers better results by integrating email marketing campaigns with:

• Web analytics
• Mobile marketing
• Social media
• Search marketing

In this session you will learn why, when and how to leverage multiple marketing channels to plan and execute increasingly successful campaigns.

Title: Integration: The Sum is Greater Than its Parts - How to deliver better results by integrating multiple online channels

Duration: 1 hour 

Hosts: Brandweek and Adweek

Presenter: Blaine Mathieu, chief marketing officer, Lyris

Blaine Mathieu leads the marketing and product strategy for Lyris' integrated online marketing suite: Lyris HQ. He has long been a vocal pioneer in the rapidly emerging arena of integrated online marketing. He speaks regularly at industry events on the topic of integration in his passionate effort to further evangelize adoption. Blaine also held leadership positions at Adobe Systems, Gartner Group and Corel Corp.

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About the Author

Blaine Mathieu is chief marketing officer for Lyris. Blaine is responsible for Lyris' brand and product strategy, including driving marketing initiatives for the company's Lyris HQ™ integrated-marketing suite and its Lyris ListManager™ email-marketing software.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.

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