This is an exciting time for email marketers. Email marketing is more popular than ever in this down economy for its cost-efficiency, immediate results, and high ROI. At the same time, we're also seeing the rise of social media marketing as a powerful tool. On its own, it can be used to communicate with your target audience much like email marketing. In fact, some even wonder whether social media marketing will make email marketing obsolete.

The truth is that social media will not replace email marketing – but rather enhance it. In fact, the two mediums are very complementary. Social media marketing can help email marketers get beyond a "batch and blast" mentality, and email can help fuel activity on social media networks. These two powerful channels are even more impactful and effective when integrated together.

But adding social media into the email marketing mix can be daunting. Where do you start?

On-Demand Webcast - View It Now! 

Join Rajiv Parikh (CEO at Position2), Karen McNaughton (Director of Marketing at In-Touch Survey Systems) and myself (Erick Mott, Communications Director at Lyris) for this one-hour Webinar that outlines how to integrate social media and email marketing.

This Webinar includes:

• An overview of social media marketing and how it enhances email marketing


• How marketers can leverage social media marketing (SMM)


• Specific examples of how to integrate social media and email marketing to create more viral and effective campaigns


• Tips from a “real-world marketer” who will share examples of a successfully integrated social media and email markerting strategy

Title: Social Media Marketing: CPR for Email Marketers in a Challenging Economy

Duration: 1 hour 

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