Avoiding the spam filters is essential to the success of email marketing. But do you know how to do that in today's environment? Do you know the most recent laws and best practices to keep your email marketing legal and ensure it gets delivered to the inbox of your intended recipients?

Deliverability has long been a key to email marketing success. It's hard work to manage a well-delivered campaign that actually reaches the inbox. But the task is further complicated by new trends and changing laws that affect the deliverability landscape. Fortunately, there is an easy way to get current information about deliverability issues that affect the ROI of your campaigns right now.

On-Demand Webcast - View It Now!

Find out what you can do to optimize the deliverability of your permission-based email marketing campaigns in this one-hour Webcast. Three email deliverability experts provide an update on today’s deliverability landscape, including:

• New trends and recent changes
• Best practices to use right now
• Pitfalls to avoid
• Real examples of what works and what doesn't

Plus, we review the tried and true deliverability basics that continue to apply to email marketing.

Title: Reaching the Inbox Today - How Email Reputation Affects Deliverability
Duration: 1 hour

Featured Speakers:

• David Fowler, director of e-mail strategy, deliverability and privacy compliance, Lyris


• Michael Kelly, director, strategic alliances, ClickMail
  
  Michael has more than 20 years sales experience in the telecommunications and messaging industries.  He is director of strategic alliances at ClickMail, a business group that offers the nation's largest selection of email service providers.


• Craig Spiezle, chairman & founder, Online Trust Alliance (OTA), managing director, AgeLight LLC
  
  Craig is responsible for setting the strategic vision for Online Trust Alliance (OTA), a non-profit organization representing issues impacting consumer trust and online brand reputation.  He is chairman & founder of OTA, and since 1992 has held a variety of managerial positions and been recognized by the US Senate, Corporation for National Service and United Nations for his work in bridging the "Digital Divide."

Moderator:

• Dianna Dilworth, associate editor, DMNews

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About the Author

David Fowler is the director of email strategy, deliverability and privacy compliance for Lyris. He consults with email marketers to help them get better results from their email programs.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.

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