Everything you ever wanted to know about pay per click in 50 minutes! This information-packed webinar covers all the essential steps to running a successful search engine marketing campaign. From conducting initial keyword research through tracking results, you will learn the most important factors that determine whether your campaign is a highly profitable success or a disappointing money pit.

This on demand webcast, designed for both novice and advanced online marketers, examines the basic principles of the Google AdWords system as well as specific tips that can make a huge impact on your PPC campaign ROI.

Learn how you can improve your SEM campaigns and get more conversions. In the webcast we address all aspects of running a campaign, including:

• Building your keyword base
• Distinguishing your fat head from your long tail keywords
  
• Understanding the significance of Google's Quality Score
• Organizing SEM campaigns for maximum efficiency
• Writing relevant ads - including 10 tips for compelling PPC ads
• Creating relevant landing pages - including 10 tips for optimizing landing pages
• Managing bids for optimum performance
• Conducting controlled tests and analyzing results
• Tracking PPC campaigns via destination URLs
• Measuring success using web analytics success metrics

While this webinar focuses primarily on pay-per-click advertising with Google AdWords, the principles generally apply to all the major search engines. If you’re struggling with how to optimize your PPC campaigns and improve your ROI, this webinar will provide the crucial answers you need.

Search marketing involves continuous learning. Keep these fundamental principles in mind, and you won’t go wrong.

On-Demand Webcast - View It Now!

AMA Webcast Title: Pay-per-click Advertising: From Keywords to Conversions [http://www.lyris.com/lunar/779-ondemand-ppc.aspx]
Duration: 1 hour
Speaker: Dane Christensen, Search Engine Marketing Manager, Lyris Inc.

Download the Presentation (1.9 MB PDF)

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About the Author

Dane Christensen is the SEM Manager for Lyris. He is responsible for optimizing the company's PPC bid management across seven different search engines.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.

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