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Most online marketers have already heard the recent news about Google indexing "tweets" in its search results. If you're a Twitter novice like me, you may be wondering what it means for your business, your marketing efforts and the way you handle social media. Thankfully, there is plenty of online discussion among marketers, social media mavens and others who are weighing in on what this Twitter/Google deal really means. How will this recent announcement have an impact on your job and your work? Find out.
It’s generally agreed that long-tail keywords produce higher quality traffic at a lower cost. While it’s a great theory, by its very nature long-tail keyword traffic is scattered across a vast landscape of countless possibilities. So the question is how do you generate the extensive list of long-tail keywords and phrases needed to build a significant amount of quality traffic?
"Is my bounce rate too high?" "Is it good that only 15% of my traffic arrives via non-branded keyword searches?" "What metrics do I need to be paying the most attention to?" Benchmarking gives definitive answers to questions like those above. And while performing regular benchmarking of your organic search metrics offers a great way to determine the success of your efforts, knowing where to get started with the benchmarking process leaves some marketers confused.
For years the Google Content Network has been viewed with suspicion by many online marketers. The reputation was not undeserved. In the first few years of its operation, the Content Network--that vast array of “Ads by Google” (i.e., AdSense ads) scattered across every conceivable kind of site on the Web--was a dim shadow of its more illustrious counterpart, the Google Search Network.
In SEO, it's easy to obsess about getting Web pages to rank high in organic search results. But when your listings actually appear, it's just as important to give users a compelling reason to click. Optimize three key page elements to make your listings stand out in search engine results pages.
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