SEO/SEM
8 Tips for Organizing Your PPC Campaigns - Part 1 Print E-mail
Written by Dane Christensen   
Thursday, 25 September 2008
Organizing Your PPC CampaignsIn the online marketing field, search engine optimization (SEO) is generally seen as a rather wild and wooly world with unclear rules, sluggish control, and fuzzy results, while pay-per-click (PPC) advertising is viewed as being much easier to manage.
 
Sitemaps - the good, the bad and the crawled Print E-mail
Written by Jeff Jones   
Wednesday, 03 September 2008
XML SitemapsSitemaps are essential to creating a successful site from both a usability perspective and (of course) a search engine perspective. Implementing an HTML sitemap is a relatively simple task for any Web site, but the implementation of an XML sitemap (the standard sitemap’s cooler, more important big brother) --
 
5 SEO Myths and Misnomers Print E-mail
Written by Jeff Jones   
Thursday, 22 May 2008
SEO Myths & MisnomersThere are a lot of myths surrounding search engine optimization (SEO).  I don't mean to gripe about it, but I just have to set the record straight - it's time to dispel these SEO myths and get to the bottom of what's really going to improve your SEO.  The five SEO myths that bug me the most pertain to Meta Tags, Keyword Density, Redirects, Duplicate Content, and Dynamic URLs. (and don’t even get me started on Alt Attributes!)
 
URL Rewrites...Good or Evil? Print E-mail
Written by Lyris HQ Staff Writer   
Thursday, 20 March 2008
http.gifIn modern day web development, URL rewriting is becoming more common. Never heard of it? I'll be glad to explain: it's the practice of converting a URL from one format to another by the web server at run time.  
 
The Long and Short of Search Marketing Print E-mail
Written by Andres Galdames   
Tuesday, 19 February 2008
Long Tail SearchMarketers - are you pulling your hair out trying to rank on general search terms? The fact is that some search terms are a waste of both your time and your resources. Think about keywords like "home loans," "cell phones," and "banking" --
 
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