SEO/SEM
Parting Out Your PPC Campaigns Print E-mail
Written by Lyris HQ Staff Writer   
Tuesday, 12 February 2008
clock.gifDayparting allows an advertiser to determine an hourly schedule for online ads. If you can determine the hours in which an ad produces better results, you can improve your visibility. It can have benefits for both B2B sites and e-commerce sites. A US-based B2B site owner might limit some ads into European time zones, and then start a higher volume of US campaigns during US business hours.
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Universal Search: Good or Bad? Print E-mail
Written by Dane Christensen   
Tuesday, 12 February 2008
Universal SearchThere was quite a buzz in the SEO community a few months ago when Google announced Universal Search. The buzz has now subsided to a low drone as people adjust to the new world order. With a few months of data logged, we thought this would be a good time to take a look at how this has really affected SEO efforts. Web analytics was made for events just like this.
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Social Traffic: Useless Gossip or Powerful Word of Mouth? Print E-mail
Written by Matt Bailey (Founder, SiteLogic)   
Wednesday, 06 February 2008
gossip.gifThis article guides you along the new frontier of social media and explains the different levels of audience engagement and link referrals and provides strategies for capitalizing on this new trend to build your Web site and business.
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Making Link Bait and Viral Marketing Work - Part Ten Print E-mail
Written by Jennifer Laycock, Search Engine Guide   
Wednesday, 30 May 2007
Today, in the last part of this series, I'll look at the idea of capitalizing off of your competitor's failures. After all, the only thing better than free marketing is free marketing that makes you look better than the competition.
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Making Link Bait and Viral Marketing Work - Part Nine Print E-mail
Written by Jennifer Laycock, Search Engine Guide   
Sunday, 20 May 2007
Today we'll take a look at marketing the unexpected. The concept ties in closely to having the ability to act quickly but expands on it by making sure that businesses gain the ability to recognize the marketing ideas that fall into their laps.
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