In part one of the series I look at the importance of a good headline.  In part two, we explored the need to make your campaign easy to spread. Today, I'll be helping you understand how to find and exploit motivating factors in order to get more people interested in your product or service.

While the benefit of both viral and link baiting campaigns is that they tend to take off and spread on their own, it's still essential to make sure that you've put plans in place to help things spread. After all, the easier it is to do, the more likely people are to do it.

Two of the most popular buzz words in the online marketing realm right now are link baiting and viral marketing. These two tactics are a great way to build links and to build branding when constrained by small marketing budgets, but there are several things you need to remember when planning these types of campaigns.

With the number of blogs growing faster than the population of India, (no kidding, it really is - at double the rate in fact!) it's becoming absolutely essential that even the smallest businesses put together a plan of action for both tracking and responding to any comments that their customers might be making about them online.