Bricks and mortar were great for building pyramids and shopping malls, but as this new century blossoms, we're increasingly recognizing that traditional buildings are no longer as essential as they once were.

In the web world, 'redirection' is a double-edged sword. While it can be great for purposes of easier user navigation, it can wreak havoc when it comes to web analytics. In this article, we'll talk about the different ways that redirection can be used and which of the methods best lend themselves to analytics.

Web cookies make Web tracking easier - but they can also leave a bad taste in visitors' mouths if they aren't utilized in accordance with your privacy policy. Just like chocolate chip cookies have weight-gain implications, Web cookies have serious security implications.

The Referrer field of a log file stores the location from which a visitor came. In other words, it stores the previously requested URL that linked to your site. From this information, you can see what links led visitors to your site - and you can pull out the keyword (if present) that was used in a search engine query which resulted in a click-through.