Web Analytics
Measuring Without Hard Metrics: How to Analyze the Success of Sites that Don't Sell Directly Print E-mail
Written by Jon Lukas   
Thursday, 07 February 2008
Measuring Without Hard MetricsEveryone knows that an e-commerce Web site - with a shopping cart and credit card transactions  - is set up to help you effectively track the success of your site and online marketing campaigns. But what if your site doesn't have a checkout or standard revenue-generating event? Can you still get the metrics you need? Yes! There are relatively simple methods to capture definitive data about your site and its visitors.
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Myths of Web Analytics - Part 3 Print E-mail
Written by Lyris HQ Staff Writer   
Thursday, 07 February 2008
Myths of Web AnalyticsOur fearless marketing maven has made it through the Myth of the Average Visitor, and has a more keen understanding of how the Road to Hell is Paved with Trends. But she's about to face the biggest obstacle she's faced in the land of dotcom - the myth that Data Accuracy is What Really Matters. Knowing that other sages may try to confuse or obfuscate the issue, the wizards within the ClickTracks Castle offered our heroine some wisdom.
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Myths of Web Analytics - Part 2: The Road to Hell is Paved with Trends Print E-mail
Written by Lyris HQ Staff Writer   
Thursday, 07 February 2008
Myths of Web AnalyticsThe world is a busy place, and the land of dotcom is no exception. Even though our marketing maven had grown to understand the Myth of The Average Visitor, she began to fall under the spell of watching only for trends. The wizards from within the ClickTracks Castle sensed a disturbance and sent the following message to the marketing maven:
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Myths of Web Analytics Print E-mail
Written by Lyris HQ Staff Writer   
Wednesday, 06 February 2008
Myths of Web AnalyticsPart 1 - The Myth of the Average Visitor: Explaining the ins and outs of Web analytics to help dispel the kind of conventional wisdom that can lead your Web business astray.
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What is a Visitor Anyway? (Part 3 of 4) Print E-mail
Written by Dane Christensen   
Thursday, 31 January 2008
Search Engine RobotWhen you think "visitors", you think "people", right? Actually, a very large number of the visitors to your site aren't people - they're robots. Also known as spiders, crawlers or bots, these automated programs scour the web, searching and digging for information on behalf of their masters.
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