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Your marketing team has selected keywords that are relevant to your organization's products and or services to be used on your Web site and your webmaster has submitted your site to the search engines but your Web site traffic isn't increasing!? Unless you know how to create Web pages that target keywords and phrases, you may be in for a long wait.
This practical guide explains the basics of Web analytics, measuring conversions and developing a meaningful measurement process to optimize your Web site performance.
Learn practical ways to make your Web site standards compliant and more accessible to readers with visual, hearing, mobility or learning disabilities.
Internet technology solutions must all be managed to help define the user experience, and when successfully embraced by a company these elements create the Brand-New Brand. Learn how to use new communication strategies, such as blogs and RSS, to build your brand online.
There is a growing need for organizations to effectively and efficiently manage the promotion of products and services, information, business transactions, and other communications. Business changes occur daily if not hourly at many organizations. Managing the deployment of all of this content cannot be the responsibility of just one or two people.
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Maximize your marketing spend. Lyris HQ brings together email marketing, deliverability tools, content creation, Web analytics, search marketing and mobile marketing. Execute campaigns and review ROI performance from one integrated solution. That's the unbeatable power of Lyris HQ.
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