Glossary |
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| There are 4 entries in the glossary. | |
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| Term | Definition |
| A/B Split Test |
A common testing method in which a data source (email address list or Web traffic) is divided into two halves, with one half tested on a variable and the other half serving as the control group.
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| Alt Attributes |
The HTML tags describing an image that appears when the mouse is rolled over the image on a Web page. Helpful for people who view pages in text-only mode. Some search engines look for keywords in Alt Attributes.
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| Application Service Provider (ASP) |
A company that offers Internet access to programs that would otherwise need to be run on a customer’s own server.
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| Attachment |
A file included in an email message. Attachments need to be encoded and decoded to be emailed.
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