Glossary |
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| There are 7 entries in the glossary. | |
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| Term | Definition |
| Email Client |
A program used to send, retrieve, and read email. Examples are Outlook or Eudora.
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| Email Header |
The part of the email message that describes where it's from, where it's going, who it's being sent from, etc. Generally, most of the header is hidden by the email client.
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| Email Service Provider (ESP) |
A company that specializes in outsourced, bulk email services for permission-based email marketing. ESP's provide tracking information about open and bounce rates, as well as list segmentation to allow the user to send targeted messages to their opt-in readers.
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| Encode |
To process a non-text message (a file or picture) into text for the purposes of being mailed. Your email client will automatically decode attachments.
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| Entry Page |
The first page of a Web site visit. See also Landing Page and Exit Page.
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| Event |
Any logged or recorded action that has a specific date and time assigned to it by either the Web browser or server.
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| Exit Page |
The concluding page of a Web site visit.
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