Glossary |
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| There are 14 entries in the glossary. | |
| Pages: 1 | |
| Term | Definition |
| Page |
A measurable unit of content housed on a Web site.
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| Page Rank | A Google-defined measure of a Web page's importance or ranking in the list of results returned from a search engine query. Many factors influence Page Rank, thus it is a poor indicator of how well a page ranks for particular keywords. |
| Page Tagging |
A Web analytics methodology for tracking and analyzing Web site activity and visitors' online behavior by counting how many times a specially inserted tag or script on a page gets called.
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| Page Title |
The text that describes the content of a Web page. The page title is displayed as a link in a list of search engine results.
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| Page View |
A measurable instance in which a Web page was viewed by a human visitor. Page views are usually expressed as the number of times a page is viewed over a certain time.
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| Page Views per Visit |
This metric tracks a visitor's activity by the number of pages viewed in that visit. Divide the number of page views by the number of visits in the reporting period.
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| Paid Search |
An advertising platform driven by purchase of specific keywords in order to increase a page's chance of being returned high in the search results.
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| Personalization |
The practice of building an email such that the recipient feels it is a more personal experience. Personalization can include a number of things, such as mail merging a name into the body copy, referring to previous purchases, or more dynamic content insertions based on demographic fields.
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| Podcast |
A digitally recorded program, made available in a downloadable format for listening on personal computers or portable devices such as iPods or mp3 players.
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| POP3 - Post Office Protocol 3 |
The protocol used by email clients to download email from mail servers.
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| Port |
The way a client program (such as an email client) connects to a server program (such as a mail server) on the Internet. HTTP uses 80, SMTP 25, POP3 110, and IMAP 143.
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| Privacy |
The quality or condition of being free from unsanctioned intrusion. Privacy in the email marketing world implies that a recipient's email address will not be shared and that they will not receive email they did not request. It is a best practice to include a privacy policy for your email opt-in to explain the purpose for collection and use of personal information.
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| Prospect |
A potential purchaser of a product or service.
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| Publishing |
The act of broadcasting content on a Web page or in an email newsletter.
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