Glossary |
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| There are 7 entries in the glossary. | |
| Pages: 1 | |
| Term | Definition |
| Targeting |
Selecting a portion of a mailing list or site traffic based on similar characteristics or behavior and presenting Web content or sending messages created to capitalize on that targeted characteristic or behavior.
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| Top Level Domain |
The most general part of a domain name, such as .com or .fr.
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| Tracking |
Collecting and evaluating the statistics from which one can measure the effectiveness of an online marketing campaign, including email, banner ads, and paid search.
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| Tracking Scripts |
Scripts that automatically track and report data relating to Web site visits and interactions.
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| Traffic |
The number of visitors to a specific Web page.
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| Transactional Email Message |
An email message that is primarily intended to facilitate, complete or confirm a commercial transaction that the recipient has previously agreed to enter in with the email sender. Also known as "relationship email message".
(Source: Commerce Committee Report, CAN-SPAM Act of 2003)
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| Transmission Control Protocol/Internet P |
The basic protocol used to transmit information on the Internet.
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