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There are 5 entries in the glossary.
Pages: 1
Term Definition
Unique Click
A unique click is a single click by a single user. When unique clicks are measured, it is an aggregate number of how many times that URL was clicked by individual users (not the complete total of all users, all clicks.)
 
Unique Visitor
The number of individual people who visit a Web page within a set time. Unique visitors are counted only once during a session, no matter how many pages they viewed or how often they return to a previously viewed page.
 
Unsolicited Commercial Email (UCE)
Commercial email sent without the recipient's express permission. (also referred to as Spam)
 
Unsubscribe Request
The action a person takes when he or she chooses not to receive email communications. It requires a Web-based mechanism by which people can ask to be removed reliably from an email list. This request must be honored within ten days. (Also see Opt Out)
 
URL
Shorthand for Universal Resource Locator, the Internet address for a Web page. It includes the protocol, the domain and the name of the file.
 


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