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| Click-to-Open Rate (CTOR) |
The ratio of unique clicks as a percentage of unique opens. The CTOR measures how effectivly your email message motivated recipients who opened it, to then click a link. In other words, the click-to-open rate expresses the measure of click-through rates as a percentage of messages opened, instead of messages delivered. To calculate the click-to-open rate, divide the number of unique click-throughs by the number of unique emails opened (multiply this number by 100 to express the result as a percentage).
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